Posted by Craig Borlase on 10 June 2014

Remember the time when everyone seemed to be going on about how cool Apple was? It was a few years back, right about the same time that people were getting all excited whenever Bono dropped a hint about his Christian faith. Oh, and people also liked to have strange words like 'classy' embroidered across the back of their jeans. 2008 was a strange time indeed. 

Perhaps that explains why we missed this... quite possibly the worst Apple advert ever made. Tongue-in-cheek but still sexist, painfully boring to the point of being entertaining, selling a project that has so little 'wow' it's almost in a coma. 

http://www.youtube.com/watch?v=8UDD3rORDno

 

But what's it got to do with worship? Not much, admittedly. Apart from this: the world changes pretty fast these days. Two decades after this advert was made, Apple had released the iPod and iMac and was well on the way to revolutionising the world of music. What great transformations are set to be revealed over the next twenty years? Who's in the wings right now, waiting for their time? And do we believe that the collective worship of God has the potential to make just as revolutionary and impact on culture as Jobs's inventions?

And then there's this: I have a feeling that Apple isn't proud of this ad, even in an ironic way. But even though the branding is unrecognisable from the Apple we know today, to me it seems kind of quaint. I like that they had to visit the valley floor before they ascended the mountaintop. So, worship leaders, let's not try to brush aside the past, no matter how uncool or dated it looks. Unlike this early, clunky-looking piece of desktop furniture, the songs of the past still work. Perhaps it's time to go back and rediscover some gems. 

 

 

More like this

Never Alone - Why Two New Worship Songwriters Want to Help People Recover Courage

Turn on the TV. Read your Twitter feed, and scroll through Facebook. Everywhere you look in our culture, it’s as if fear is in the water. Bleak economic projections, terrorism, political drama and racial wars have left believers feeling misunderstood and...

It’s All in the Way You Word It

I’ve read the story of Esther many times. But this time, something different stood out to me; the way it was worded.   In the beginning of the story, there was a queen before Esther, named Queen Vashti.  Queen Vashti didn’t...

Praise The King - Jaci Velasqeuez - Song Devotional

‘Saul Ravages the Church’. It doesn’t sound like much of a victory, does it? What on earth could there be to praise God about in an episode like this?