Posted by Craig Borlase on 12 August 2013

Remember the time when everyone seemed to be going on about how cool Apple was? It was a few years back, right about the same time that people were getting all excited whenever Bono dropped a hint about his Christian faith. Oh, and people also liked to have strange words like 'classy' embroidered across the back of their jeans. 2008 was a strange time indeed. 

Perhaps that explains why we missed this... quite possibly the worst Apple advert ever made. Tongue-in-cheek but still sexist, painfully boring to the point of being entertaining, selling a project that has so little 'wow' it's almost in a coma.


But what's it got to do with worship? Not much, admittedly. Apart from this: the world changes pretty fast these days. Two decades after this advert was made, Apple had released the iPod and iMac and was well on the way to revolutionising the world of music. What great transformations are set to be revealed over the next twenty years? Who's in the wings right now, waiting for their time? And do we believe that the collective worship of God has the potential to make just as revolutionary and impact on culture as Jobs's inventions?

And then there's this: I have a feeling that Apple isn't proud of this ad, even in an ironic way. But even though the branding is unrecognisable from the Apple we know today, to me it seems kind of quaint. I like that they had to visit the valley floor before they ascended the mountaintop. So, worship leaders, let's not try to brush aside the past, no matter how uncool or dated it looks. Unlike this early, clunky-looking piece of desktop furniture, the songs of the past still work. Perhaps it's time to go back and rediscover some gems. 



More like this

Meet Dieter Zander

Dieter Zander was on his way to achieving something big, something significant. He was one of those curious hybrids, a worship leader with a pastor’s heart. He pioneered one of the first GenX churches in America in the 1980’s and went on staff at Willow Creek Community Church. He was a man in demand, a worship leader with great talent and potential. And then came the stroke....

the Friday pickle - do the sins of the songwriter matter to you?

When songwriters mess up, should we still sing their songs? How important is it to us that our songwriters have integrity? Would your congregation still worship with you if they knew all about your sins?

Do We Sing What We Believe?

Throughout history, one of the primary ways in which God's people have learned their faith and expressed their worship has been through song. In the scriptures, God uses singing as a way to teach truths about who He is and what He has done, to comfort His children in times of distress, to warn His people of the dangers of idolatry, and to propel His people to be engaged in the brokenness of the world.